Hello, I’m Lateef Mauricio.
This website is my personal media outlet. The material spans many topics, so here’s some context. I study the human relationship with commerce; the socioeconomic mobility implications of policy and culture; and methods for building brands by appealing to human emotion—not just logic—as we tend to decouple these two modes of reason in favor of short term gain, at the expense of long term potential.
Here are some of the “greatest hits” compilations to get you started
- The Context Hub features observations on the relationship between humans and commerce
- The B2B Hub features fundamental positions on B2B marketing
- My Latest Book, “Context,” reflects on the qualitative factors of doing business
Read my Book
Learn about the five qualitative factors we’re neglecting in our rush to measure everything. Check the book out on Amazon or read the free web version.