Consumer Burnout Has Been Here All Along: A Lesson on Business Foresight and Responsibility
This essay shines a light on a less apparent sign of the significant re-ordering upon us. Manipulated markets simulated prosperity, but pronounced socioeconomic stratification reveals the truth—and B2B firms are often caught by surprise.
The marketer’s power of influence: How brands exploit trust to manipulate behavior and why you need to do the right thing.
Many companies manipulate trust to get people to buy, governments to regulate favorably, and media to cover positively. What’s the responsibility of the communicators at the company and how can consumer protect themselves?
It’s a buyer’s market, but they don’t know it yet.
Human psychology and clever brand marketing play a role in the way we make purchase decisions, but the way we perceive value is changing in favor of the consumer and brands have some catching up to do.
Marketing Addiction: Normalization in the indefatigable tobacco industry
Does society think it’s reasonable to profit from someone else’s loss? It certainly seems that way if we look at the tobacco industry. In this article we take a look at the “normalization” technique used to make people comfortable with harmful consumption.
We need more data we don’t know we need, and social scientists can help.
We tend to rely on standard, quantitative data that is readily available. But the world is changing so fast, we must seek new categories of data. How can we bring more qualitative data, experiences, and feelings into the mix to achieve better societal and commercial outcomes?
Ethics: Individually Subjective, Universally Objective
We’re at a point in the evolutionary path of commerce where it’s becoming difficult for consumers to separate business and philosophy. Buyers have so many good options for any given product that they no longer have to settle
