1. Character Descriptions

The main character, Marty McFly, is a seventeen year old Caucasian male, who lives with his parents in Hill Valley, CA. His hobbies include playing the guitar and skateboarding. He dreams of being a rock star and owning a Toyota 4X4 truck. In the beginning of the Movie, his family is part of the Working class social stratum, but by the end of the movie moves up to at least the Middle class. Since Marty is not an adult, he is simply considered to part of a family household in the Full nest II stage of the household life cycle. He wears a puffy thermal vest and Nike shoes, and drinks Pepsi Free. While in 1955, Marty helped his parents meet and overcome the school bully. This shows that he is family-oriented. He is unsure that he will become a rock star, and fits into the ‘striver’ segment under the VALS System. We consider his shopping orientation to be like a predator’s, because we only see him purchase items when they are needed. Continue reading …