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- CrisisLink (Arlington, VA)
- Coptic Orphans (Falls Church, VA)
- Muslim Association of Virginia (Prince William County, VA)
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Introduction |
Nonprofit organizations play an important role in the operation of day-to-day activities in the United States; furthermore, they can be very sophisticated international entities that are operated by “well-trained MBAs and ex-businesspeople” (Strategic Marketing, 5). The Washington, D.C. metropolitan area is home to a lot of nonprofit organizations including three from Virginia that will be analyzed in this report: CrisisLink, Coptic Orphans, and the Muslim Association of Virginia. Each of the aforementioned organizations is unique in their respective missions and also overlap in certain aspects of their services. Throughout this report we will analyze how they fall into the following five aspects of nonprofit marketing: Customer Orientation, Strategic Planning and Organization, Developing and Organizing Resources, Designing the Marketing Mix, and Controlling Marketing Strategies.