Would love to interview the team behind this ad – the actors speak in well-pronounced, basic English at a very slow pace. Facial expressions and body-language are over-emphasized as well…to the point that it feels like an SNL skit. But, does this method activate the new product with the target market?

As a native English speaker…this is painful to sit through. Toddler television moves much faster. One of the actors, the businessman, apparently went to Reddit to explain why the acting seems so…bad? This is apparently how English-language is done on Korean media.

One would expect that this decision was made by the local marketing team, not something international HQ would impose on such a nuanced local market. The video is almost too-long when compared to introductory product demo videos…but this one really captures the essence of the product…it makes your life easier, you need it because you’re wasting your time with old, sluggish hardware – and it’s super easy to install, it’s so easy a housewife, a gamer, and a creative businessman could take care of the job and be back up and running, optimally, in no time!

I think that the English-speaking folks lend some credibility to the product, this is not a cutting edge, first-to-market product just for Korea…it’s a product that works all over the world…see, there are Americans speaking about it. Also, Korea has been going through several decades of super growth, raising education, improving the economy, establishing a formidable foothold in international markets through Korean-born technology. So, while the English has to be spoken slower – there are emerging markets where you’d be hard-pressed to find a formidable English-speaking market to target with English-language communications.